Introduction
In the competitive world of retail, capturing customers' attention at the point of purchase is crucial. ELEMENT BRANDING partnered with SOMEBYMI, a renowned South Korean skincare brand, to design and produce high-quality Glorifier Displays for their products.
The goal? To increase brand visibility and make SOMEBYMI’s products stand out at check-out counters (COC) across major cities in Indonesia.
With a total of 5,150 glorifiers produced in just three weeks, this project was a testament to ELEMENT BRANDING’s expertise in product display solutions.
In this blog, we’ll explore how ELEMENT BRANDING successfully executed the SOMEBYMI glorifier project, the challenges faced, and the streamlined processes that ensured on-time delivery and client satisfaction.
Project Overview:
Glorifier Displays for SOMEBYMI
Key Project Details:
Objective: Produce product display stands (glorifiers) to enhance SOMEBYMI’s brand awareness at check-out counters across Indonesia.
Location: Jabodetabek and major cities in Indonesia.
Scope: Manufacture 5,150 glorifiers featuring five different product variants, made from PVC material with sticker finishing.
Project Duration: 3 weeks from start to finish, including material cutting, assembly, and sticker application.
The project required fast, efficient production to meet a tight deadline, ensuring that SOMEBYMI’s products would gain prominent visibility at retail points across Indonesia.
Strategy & Execution: Delivering High-Quality Glorifiers Under Tight Deadlines
Producing 5,150 glorifiers in just three weeks was no small feat. ELEMENT BRANDING took a meticulous approach to production planning, ensuring every stage of the process was aligned to meet the deadline without sacrificing quality.
The key steps included:
1. Efficient Production Planning
Given the quantity and variety of products (five variants), ELEMENT BRANDING developed a detailed production plan that outlined every phase, from cutting the PVC materials to final sticker application.
The team had to carefully balance the speed of production with the precision required to deliver a flawless product display.
2. Advanced Technology for Precise Cutting
To ensure accuracy and speed, the production team used a CNC Router machine for cutting the PVC materials.
This technology allowed for multiple sheets to be cut at once, ensuring uniformity and precision, while reducing production time.
3. Seamless Assembly and Sticker Application
After the PVC materials were cut, the assembly team moved quickly to construct the glorifiers, preparing them for the final stage of sticker application.
The sticker finishing for the glorifiers was critical to ensure the branding of SOMEBYMI’s products was prominent and visually appealing at check-out counters.
ELEMENT BRANDING's finishing team worked in perfect sync with the printing team, ensuring that the materials arrived on time and the stickers were applied seamlessly, maintaining the overall aesthetics and quality of the display.
Challenges & Solutions: Ensuring Timely Production Without Compromising Quality
Challenge 1: High Volume and Varied Product Designs
With 5,150 glorifiers to produce, each featuring different product designs and colors, managing the production flow was a significant challenge.
The team had to ensure that the correct designs were applied to the right product variants.
Solution:ELEMENT BRANDING implemented a strict quality control system at every stage of the process, ensuring that each glorifier variant was assembled and finished according to specifications.
Teams coordinated closely to prevent any delays and ensure all materials were in the right place at the right time.
Challenge 2: Tight Production Timeline
The project had a very tight deadline of three weeks, requiring flawless execution from all departments. Any delay in printing, cutting, or assembly could impact the delivery schedule.
Solution:The production team worked in shifts to ensure that there was no downtime, with strict monitoring of the entire process. ELEMENT BRANDING collaborated with Printworks to ensure the timely delivery of printing materials, preventing bottlenecks in the sticker application phase.
Tools and Technologies Used
For this project, ELEMENT BRANDING leveraged advanced equipment and efficient workflows:
CNC Router Machine: Used for precise cutting of PVC materials, ensuring consistency across all 5,150 glorifiers.
High-Quality Printing Equipment: Managed by the Printworks team to deliver premium stickers that enhanced the visual appeal of the displays.
Team Collaboration: A Joint Effort for Seamless Execution
The success of this project was made possible through excellent coordination across various teams:
Marketing Team: Managed client communication and ensured the client’s needs were met throughout the project.
Production Team: The production team oversaw material cutting, assembly, and sticker application, ensuring that all phases were completed on time.
Assembly & Finishing Team: The finishing team, worked tirelessly to assemble the displays and apply the stickers with precision.
Printworks Collaboration: ELEMENT BRANDING worked closely with Printworks to ensure that all printing materials were delivered on time and to the highest standards.
Results & Impact: Increasing Brand Visibility for SOMEBYMI
The glorifiers produced by ELEMENT BRANDING were successfully distributed across Jabodetabek and major cities in Indonesia, giving SOMEBYMI’s products prominent placement at check-out counters.
The displays were not only visually appealing but also strategically designed to enhance brand awareness and draw attention to the products.
The project achieved:
On-Time Delivery: Despite the tight timeline, all glorifiers were produced and delivered on schedule.
Positive Client Feedback: SOMEBYMI provided glowing feedback, noting the professionalism and high-quality execution of the project.
Enhanced Brand Awareness: The glorifiers contributed to increasing SOMEBYMI’s brand visibility as a key player in the beauty industry in Indonesia.
Why Choose ELEMENT BRANDING for Your Next Display Project?
ELEMENT BRANDING specialises in product display solutions that are tailored to meet your brand’s specific needs.
Whether it’s a large-scale production or a customised project, our team has the expertise, technology, and collaborative spirit to deliver exceptional results.
Looking for high-quality, customised product displays to enhance your brand’s visibility? Contact ELEMENT BRANDING today to discuss how we can help you create impactful product displays that stand out in retail spaces and drive brand engagement.