Creating eye-catching in-store displays and promotional materials for a globally renowned fashion brand like Uniqlo requires exceptional attention to detail and precision.
Printworks Digital Printing has been trusted by Uniqlo Indonesia for the past five years to handle all in-store branding needs, including cutting sheet installations and stunning window displays.
This long-term partnership spans multiple cities, covering Uniqlo stores in Jabodetabek, Bandung, Semarang, Yogyakarta, Solo, Surabaya, Medan, Bali, and Makassar.
In this blog, we’ll dive into how Printworks executed this extensive project, the challenges faced, and how our team’s expertise contributed to making Uniqlo’s in-store experience stand out.
Project Scope: Delivering High-Quality Branding Materials for Uniqlo Stores Nationwide
As a digital printing partner for Uniqlo Indonesia, Printworks is responsible for producing and installing a variety of promotional materials and displays that reflect the brand’s identity and seasonal themes.
From monthly cutting sheet installations to seasonal window displays, each project is customised to match the specific layout and design of individual Uniqlo stores.
Key Services Provided:
Cutting Sheets for Store Pillars:Printworks handles the production and installation of cutting sheets for Uniqlo’s store pillars using high-quality sticker materials printed with HP indoor latex machines. Each sticker is precision-cut and labelled according to store specifications to ensure flawless installation.
Window Displays for Seasonal Campaigns:The window displays are created using German flexi materials printed on advanced outdoor printing machines. Each display is carefully designed to highlight Uniqlo’s seasonal fashion collections, making the store front visually appealing to passersby.
With our long-term contract with Uniqlo Indonesia, we ensure that each store’s visual branding is consistent, vibrant, and accurately represents Uniqlo’s brand values.
Execution Process: Bringing Designs to Life in Every Uniqlo Store
Managing the branding for multiple stores across different cities requires careful planning and a systematic approach.
Printworks has refined its processes over the years to ensure smooth execution for each project:
Design & Preview for Window Displays: The process begins with creating a 3D preview for each store’s window display. This allows Uniqlo to visualize how the final design will look in each specific space. Once the designs are approved, the production process begins.
Printing & Labelling for Cutting Sheets: For store pillars, each cutting sheet is printed, labelled, and carefully packaged to ensure there is no confusion during installation. Each store has unique pillar dimensions, so precision is key to ensuring the right sheet is installed in the right location.
Installation Across Multiple Locations: Installation is carried out by our skilled team, ensuring that each sticker is perfectly aligned and each window display is mounted securely. Printworks collaborates with our sister company, Element Branding, for the on-ground installations to ensure smooth execution at all stores.
Challenges & Solutions: Ensuring Precision and Consistency
Given the number of Uniqlo stores spread across various cities in Indonesia, the project often presents unique challenges that require meticulous planning and execution.
Challenge: Varying Store Dimensions & Designs
Each Uniqlo store has a different layout, with pillars and display areas that vary in size and shape. This means that every cutting sheet and window display needs to be customised to fit perfectly.
Solution: Labelling & Installation Guides
To address this, Printworks provides a detailed installation guide for each store, along with preview visuals to ensure the team has a clear understanding of where each element should be installed. Each printed sticker and display is labelled by store name to avoid any mix-ups during the installation process.
Challenge: Tight Deadlines for Seasonal Window Displays
Window displays need to be changed for every new season, which requires swift turnaround times to keep up with Uniqlo’s fashion calendar.
Solution: Streamlined Production & Team Coordination
Printworks maintains close communication with Uniqlo’s team to streamline the production and installation process.
Our in-house printing capabilities allow us to produce high volumes quickly, while our on-site installation teams are prepared to handle quick turnovers, ensuring that each display is ready by the time the new collection launches.
Teamwork & Collaboration: Behind the Scenes of Successful Installations
Successfully managing a project of this scale requires the collaboration of multiple teams working seamlessly together.
The Printworks team focuses on production, while Element Branding’s installation team ensures each project is executed perfectly on-site.
Here’s how our teams work together:
Project Supervisor: Oversees the entire project, ensuring smooth workflow and timely delivery.
Print Team: Responsible for producing high-quality cutting sheets and window displays using advanced printing machines.
Graphic & Design Team: Prepares designs and creates 3D previews for client approval.
Installation Team: Handles the on-site installation, ensuring that all materials are correctly placed and aligned according to the design specifications.
Results & Impact: Enhancing Uniqlo’s In-Store Experience
Printworks’ expertise in digital printing and in-store branding has helped Uniqlo achieve a cohesive and attractive look across all their stores in Indonesia.
The long-standing partnership and the continuous renewal of our contract are a testament to the quality and consistency we deliver.
Client Satisfaction: Printworks has maintained a high standard of quality with zero complaints from Uniqlo throughout the duration of this project.
Consistent Brand Image: By ensuring that each store’s display is perfectly executed, we’ve helped Uniqlo maintain a consistent and recognizable brand image across all locations.
Strengthened Reputation: Successfully managing Uniqlo’s in-store branding for five years has positioned Printworks as a reliable partner for high-end retail brands in Indonesia.
Why Choose Printworks for Your Store Branding Needs?
Printworks Digital Printing is a trusted partner for in-store branding solutions, offering a comprehensive range of services to bring your brand to life.
Here’s what makes us stand out:
Expertise in High-Quality Printing: Our state-of-the-art printing machines and skilled team ensure that every piece we produce is of the highest quality, meeting even the most demanding standards.
Attention to Detail: We understand the importance of precision in store branding, which is why we provide detailed guides and previews for each installation.
Nationwide Reach: With experience handling projects for brands with extensive store networks, we have the capacity to execute large-scale installations across multiple cities.
Long-Term Partnerships: Our long-standing relationships with clients like Uniqlo demonstrate our ability to consistently deliver results and build strong partnerships.
Ready to elevate your brand’s in-store experience?
Contact Printworks Digital Printing today to discuss your next project and see how we can help you create impactful and visually stunning store displays that enhance your brand image.