AQUA DRINKABLE POSTER

In an ambitious move to bring AQUA’s mission of healthy hydration and sustainability directly to consumers, we launched a groundbreaking outdoor campaign: giant Drinkable Billboards across Jakarta, Bandung, and Surabaya. These installations, strategically placed at seven high-traffic locations like Blok M Mall, Sarinah, and Kiara Park, not only provided water but made hydration a public experience.

Over a three-month period, the billboards attracted over 30,000 visitors, delivering key messages about AQUA’s water quality and the importance of proper hydration. But this wasn’t just a typical campaign. People didn’t just see the billboard—they engaged with it. They refilled their bottles directly from the AQUA Drinkable Posters, reinforcing the brand’s promise of healthy hydration in real time. Nearly 27,000 visitors quenched their thirst at our billboards, while 25,000 contributed used plastic bottles to support AQUA’s "Bijak Berplastik" sustainability initiative, driving home the importance of reducing plastic waste.

The result? Massive brand engagement and positive impact. Visitors left not only refreshed but educated, with nearly 25,000 realizing that hydration needs vary by individual. AQUA successfully made hydration a citywide conversation, proving the brand's commitment to health and sustainability—right where it matters.

Campaign Impact Metrics
30,000+ People Educated
Visitors engaged with AQUA’s Drinkable Posters, learning about the importance of hydration and the brand’s water quality.

27,000+ Hydration Refills
Individuals refilled their bottles at the Drinkable Billboards, experiencing AQUA’s promise of healthy hydration firsthand.

25,000 Plastic Bottles Donated
As part of the "Bijak Berplastik" initiative, visitors contributed to sustainability efforts by donating their used plastic bottles.

25,000 People Gained Hydration Awareness
Visitors learned that hydration needs vary based on personal activity levels, enhancing their understanding of healthy water consumption.

This campaign brought AQUA’s message to life, driving direct interaction and meaningful engagement across three major cities.